The priority resides in providing dials for the facility's owners, but there are a few top-notch brands that also have specific dials made there. Those numbers are naturally expected to go up. Right now, the yearly production is an estimated 11,000 dials and the staff comprises 22 employees. The 2,600 m2 production site, inaugurated last September in the presence of Journe, Vacheron Constantin's CEO Juan Carlos Torres and a few local dignitaries, enables the preservation of manufacturing quality as well as progression of the brand's strategy in the long term. Journe) in Meyrin, a neighborhood on the outskirts of Geneva populated by watch-related firms. If you don't own your dial, you don't own your soul.” New premisesFormerly located in Grand Lancy, Les Cadraniers de Genève now shares a brand-new building with its sister company Les Boîtiers de Genève (manufacturers of cases, also owned by F.P. Why logical? Journe is pragmatic: “A dial is the watch's face if we have it made by a manufacturer that does dials for everybody, our watches will look like everyone else's – or everyone else will have watches looking like ours.” He is also poetic: “The dial is the face of a watch and its soul. Owning a company specialized in dial fabrication was a logical move that has been followed by many other significant players in the industry at various levels, from TAG Heuer (ArteCad) to Bulgari (Cadrans Design) to the Richemont Group itself (Stern Créations). Since then, I have bought their shares of the business and now have Vacheron Constantin as a partner,” Journe says. “I had Cédric Johner and Harry Winston as associates when we founded the company back in 2000. And because he never leaves anything to chance, he set up Les Cadraniers de Genève twelve years ago.
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But even a watchmaker extraordinaire like Journe knows how ideal it is that the external beauty of a timepiece can reflect its internal beauty. And this is not a metaphor: any brand would like a customer to fall in love with its watches at first sight.François-Paul Journe puts a lot of emphasis on the architecture and finishing of his calibers. However, in this new millennium, the competitiveness in the upper echelons of haute horlogerie is at the highest level the smallest detail can make a difference in the eyes of a wealthy customer. Yes, the wrapping does matter for them as well, but not as much as the content. JourneOld-school fundamentalists will say that high watchmaking is all about the movements, how complicated they are, and their exquisite level of finishing. Journe Octa UTC with a colored earth divided into time zones.
WORLDTEMPUS - 15 January 2013 Miguel Seabra
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